NEW BALANCE WEBSITE PROFESSIONAL

NEW BALANCE WEBSITE PROFESSIONAL

Not only professional athletes appreciate the pants, Shirts and Jackets by New Balance, but also more and more trendsetters rely on the casual designs of the American brand. Although this initially consisted only of nylon shorts and singlets as well as suits made of Gore-Tex, the New Balance Apparel became more and more diverse over time - and suitable for the street.

In 1976, New Balance launched a textile collection for the first time. In addition to the iconic shoes, the cult brand from Boston also offers casual and sports Streetwear and sports clothing in different color combinations. New Balance Apparel - popular styles for leisure and sport So you can be sure: With a Sneakers from New Balance you won't go wrong in terms of quality. All kicks that are produced in the USA or UK carry a 'Made in' label. As a result, the workmanship of the shoes is still held to high standards - something that can't be said for every fashion brand. In the early days, with a maximum of 30 pairs of shoes produced per day, New Balance now manages to provide a diverse product portfolio with production sites in the USA and Flimby, UK. All products carry the same basic idea, as they aim to deliver the perfect blend of performance and fashion - and that's exactly what excites New Balance lovers with every single drop: an ideal fit, high wearing comfort and stylish models. New Balance is therefore not only appreciated by athletes for the comfort of its running shoes, but also shapes the lifestyle segment with its iconic silhouettes and lightweight technologies - and that in various color combinations, collections and designs. The retros from the 80s and 90s inspire the younger generation with their classic design and really triggered a hype about the sporty rough kick for everyday life. Thanks to the dad sneaker trend, this image has changed today and the demand for models from the '9 series' has increased extremely. Retro meets new trends: sneaker models from NBįor a long time, New Balance was considered a niche brand - loved by true sneaker disciples, but mainly worn by the over-50 generation in everyday life. Thanks to him, New Balance established itself on the market and is now the fourth-largest sporting goods manufacturer in the world - with sales of more than $4.2 billion and more than 8,000 employees worldwide. This was due in no small part to Jim Davis, who bought the company in 1972 and remains at the helm of the brand to this day. With these individual products, New Balance subsequently celebrated success with worldwide distribution.

Thus, New Balance still sells its kicks in different widths today. A benefit, by the way, that cannot be found with many other sports shoe manufacturers. In 1961, for example, the brand achieved a real milestone: with the Trackster, the cult brand launched the world's first running shoe with a wave-shaped sole produced in different widths. Since the beginning, New Balance's products have been geared towards high-performance - including a cool look. In addition to shoes with optimal fit, the brand also released sportswear in various designs for men and women. In the following decades, the Boston-based company specialized in the production of functional sports articles for running, boxing and other sports, which were completely geared to the needs and movements of the wearer. For this reason, he developed a three-pronged insole that was firmly integrated into the shoe and would help the wearer achieve a new balance during sports - the New Balance was born. No joke, thanks to their three claws, chickens have a very stable stance - which Riley also wanted for his customers. How did he get the idea for the insoles? While watching his chickens. In 1906, New Balance was founded by shoemaker William Riley in Boston - as a company for orthopedic shoe insoles. Their slogan 'a more intelligent approach to building shoes' aptly describes the vibe of the brand. Nice styles, high quality and a company with tradition - New Balance is one of the hottest sportswear brands of our time and can look back on a company history of over 100 years. New Balance History: From chicken coop to billion dollar business

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